H. Moser goes fully wound on Swiss Icons release
If imitation is the sincerest form of flattery, you could say H. Moser and Cie has the brownest nose in room. Their latest shot across the bow railing against Swiss watchmaking “values” is a travesty of mish-mashed design elements thankfully produced as a unique piece to be auctioned after SIHH.
I much preferred their other one-off “Most Swiss Watch Ever” with the case made from cheese. But best of all was their Swiss Alp piece mimicking the dimensions of the Apple Watch, but with a hand-wound movement and caseback display to die for, and in precious metal. It puts the Apple “Watch” to shame.